A music and production collective with Ghanaian roots is making waves, in London reshaping the landscape of contemporary African-inspired music. Meet 4Play—a trio of visionary producers who have fused their musical talent and cultural understanding to create something truly extraordinary.
What began as a college project between friends—OGD, Kellz, and later joined by Jay—has blossomed into one of the UK’s most respected music production teams. Their rise is a testament to their authenticity, passion, and commitment to making “Afroswing Great Again.”
4Play’s sound seamlessly blends Afrostreet influences, Afroswing, and house music. This unique approach has earned them recognition, particularly for their significant contributions to NSG’s catalog. From the anthemic “OT Bop” to the heartfelt “Lonely,” featuring Ghana’s Sarkodie, their production credits boast a string of hits that have left an indelible mark on the UK and African music scenes. Tracks like “Areaboyz Prayer” further showcase their ability to merge genres and elevate their signature sound.
Their innovative spirit doesn’t stop there. Recently, the trio has been riding the buzz of their Afrohouse rendition of AratheJay’s “Jesus Christ II,” featuring Black Sherif. This remix highlights 4Play’s knack for reinvention, as they infuse Afrohouse energy into a track already steeped in emotion and rhythm. This move further cements their reputation as trailblazers in the evolving world of African dance music.
But 4Play’s impact isn’t confined to the studio. Through their “Private Society” events, the collective has extended their artistry to build and celebrate community. These events have become a haven for lovers of African dance music, where the sounds of the continent meet the energy of London’s vibrant nightlife. The initiative is as much about connection as it is about music, fostering a space for cultural exchange and creativity.
With their unmatched dedication and innovative sound, 4Play continues to break barriers and redefine what it means to be a music production collective in today’s global music scene. Their journey from college friends to industry heavyweights is not just inspiring—it’s a blueprint for how cultural roots and modern sounds can harmonize to create something timeless.
As they look to the future, one thing is clear: 4Play is not just making music; they’re shaping movements. And they’re only getting started.
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