The collaborative partnership of the Music ‘In Africa Foundation’ (MIAF) and that of the African Union Commission (AUC) has come at the right time, given the essence and prominence that Africa Music is holding at the moment.
The two Africa entities, coming together for the purpose of music is in the right angle, due to the weight, might and diplomacy that Africa Union Commission behoves across the globe.
To cement and solidify the base of some of the issues and challenges facing musicians in Africa with regards to their music promotions and distributions, on 29 January in Addis Ababa, a partnership was signed with the prospect to strengthening the African music sector, protecting artists and advancing the role of music in driving economic and sustainable development in Africa.
The partnership agreement states that, the AU and MIAF aim to play a strategic role in amplifying the reach and impact of Africa’s music and culture through a range of interventions in key areas to enhance cultural exchanges and foster unity, in alignment with the African Union’s Agenda 2063 objectives.
Some of the areas the deal seeks to focus in detail are Promoting African music, image and unique cultural identity positively as a key driver of economic development. Ensuring its role in job creation, revenue generation, and social cohesion. Enhancing capacity-building, programmes for artists, music professionals and cultural entrepreneurs.
Facilitating market across opportunities through platforms such as the ACCESS Music Market. Promoting gender inclusivity in the music industry to bring about equal opportunities for women and marginalised groups.
Encouraging AU member states to firmly undertake the protection and promotion of music and cultural activities.
Highlighting the importance of the partnership in her affirmation to both parties H.E Amb. Minata Samate Cessouma, the AU Commissioner said: “Music is a powerful force for unity and development. “Through this partnership, we reaffirm our commitment to supporting Africa’s creative sector, ensuring that music remains a critical tool for social transformation, economic progress, and cultural diplomacy.”
This laudable initiative will not be fully complete if the Executive Director of MIAF, Mr Eddie Hatitye does not put his weight behind it, saying: “This partnership with the AU is a defining moment for the African music industry.
“It provides a solid foundation for collaboration on key initiatives that addresses some of the continent’s toughest challenges.’’
Aside of the famous Afro-beats and Amapiano, let not forget about the strides that came through African Music like Juju Kwaito, Bongo, Hi-Life, Makossa,Dombolo, Maghreb and the rest, encompassing a formidable scale on the world stage musically.
And sonically, Africa should celebrate the Africa Music forbearers who packed stadiums from Abuja to Kinshasa, Mali to Egypt, Senegal to France, Ghana to the U.S.A South Africa to Tunisia calling along Ebo Taylor, Angelique Kidjo, Baba Maal, Salif Keita, Youssou N’Dour to mention but a few.
BY WILFRED CLARKE.