Two-time GRAMMY-nominated Afrobeats superstar Asake has officially launched his highly anticipated first single of 2025, “Why Love” .The track, accompanied by a captivating music video, is released via his independent label, GIRAN REPUBLIC, and showcases Asake’s signature blend of atmospheric Afrobeats, raw vocals, and masterful production. Known as “Mr. Money with the Vibe,” Asake continues to solidify his position as one of Africa’s most influential artists, delivering a fresh anthem that explores the complexities of love, connection, and living in the moment.
“Why Love” is a sizzling fusion of Asake’s rhythmic vocals and infectious Afrobeats sounds, perfectly timed to warm up the winter season. The music video, directed by [Insert Director’s Name], features stunning influencer and model India Love Westbrooks as Asake’s love interest. The pair’s undeniable chemistry is on full display as they are captured in luxurious settings, adorned with stacks of diamond jewelry, coordinating army fatigue outfits, and tattoos from head to toe. The visuals highlight the essence of love and connection, with scenes of the duo vibing in a sleek sports car surrounded by surveillance cameras—symbolizing a carefree attitude and living life unapologetically.
Wardrobe and styling play a pivotal role in the “Why Love” music video, with Asake showcasing pieces from his upcoming unisex clothing line, GIRAN. This move further cements his influence not only in music but also in the fashion world, as he continues to expand his creative footprint.
Asake’s expansive catalog of hits, including “Lonely At The Top,” “Terminator,” and “Amapiano,” has already established him as a global Afrobeats powerhouse. With “Why Love?,” he introduces a new chapter in his artistry, offering fans a glimpse into his evolving sound and style. The single is a celebration of love, connection, and the joy of living in the moment, making it the perfect anthem for anyone navigating relationships, situationships, or simply enjoying life.
“WHY LOVE is the perfect anthem for anyone who’s ever been in love, navigating a situationship, newly single, or just enjoying life,” says Asake. “You don’t have to be in love to enjoy someone’s company or embrace the dating experience—just have fun and live in the moment!”
The release of “Why Love” follows Asake’s recent GRAMMY nomination for Best African Music Performance, adding to his growing list of accolades. With his ever-expanding repertoire of global hits, Asake continues to push boundaries, creating exceptional music that resonates with audiences worldwide.