Ghanaian rapper Black Sherif is currently on the cover of the prestigious ‘Rap Life’ playlist on Apple Music.
This came in just two weeks into his release of the globally acclaimed single, ‘Kwaku the Traveller’, which keeps raking in numbers across the digital streaming platforms and other social entertainment platforms such as TikTok and Triller.
‘Rap Life’ is a new global playlist focusing on contemporary rap artists and culture. It replaces the former “The A-List: Hip-Hop” playlist according to Ebro Darden Apple Music’s Global Editorial Head of Hip-Hop and R&B: “We flipped it to dig deeper into the lifestyle [and to] keep pushing the culture forward.”
He heads a team of curators whose editorial mission is that:
“Rap isn’t just a genre. There’s a reason it’s sometimes simply called The Culture: It’s a way of life.”
‘Kwaku The Traveler’, produced by Joker Nharnah — poised as the new breakout star from the thriving Ghanaian underground scene, the 20-year-old’s energy burst through the speakers commanding the attention of anyone listening.
Born and raised in the Ashanti region of Ghana, his cult following is now spreading across the globe as the local and national scenes in his hometown make headlines around the world.
