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Black Sherif Reveals Why he avoids Albums Collabs on Apple Music’s Africa Now Radio

Black Sherif Covers Apple Music Africa Now

This Week’s Episode of Apple Music Africa now features a conversation with Black Sherif, the 5 Hottest Tracks of the Week, Africa Rising, and Dadaboy Ehiz’s Favourite Track of the Week!

Tune in to Africa Now Radio with Dadaboy Ehiz this Friday, October 7th at 9a Lagos/London / 10a Johannesburg/Paris / 1a LA / 4a NYC on Apple Music 1.

Cover Star Interview
Ghanaian Afro-fusion star Black Sherif joins Dadaboy Ehiz via FaceTime on Apple Music 1 to talk about his latest track, “45.” He also discusses the mood behind his new album, ‘The Villain I Never Was,’ and how he uses music as a safe haven for introspection and personal storytelling.

The Big 5
Dadaboy Ehiz shares the 5 hottest new African tracks of the moment. This week’s selection includes new tracks from Show Dem Camp & Oxlade, Zuchu feat. Adekunle Gold, Joeboy, Costa Tich feat. Diamond Platnumz, and Q-Mark, TpZee & Afriikan Papi.

Africa Rising

South African rapper and producer Jay Jody is the latest artist featured from Apple Music’s Africa Rising playlist, a campaign that shines a light on the next generation of African superstars, and this week’s show features his singles, “Sundress (feat. Una Rams)” and the A-Reece and Marcus Harvey collab, “Purple Palm Trees.”

Dadaboy’s Song of the Week

Each week, Dadaboy Ehiz chooses his favorite track from one of Apple Music’s African playlists. This week he spotlights the cross-continental collab from Mr. Eazi, DJ Tarico, and Joey B, “Patek,” from Apple Music’s Chop Life playlist.

Tune in and listen to the full episode this Friday, October 7th Lagos/London / 10a Johannesburg/Paris / 1a LA / 4a NYC on Apple Music 1 at apple.co/_AfricaNow.

Black Sherif on his introspective debut project

“The first thing I’ll say, [the energy] is 100… but I was more introspective on this album. I went deeper, I talked about my perspectives on love and things, my experiences. I talked about my external battles, my internal ones, how I cope and how I’m doing.”

Black Sherif on ‘The Villain I Never Was’ title

“We as individuals are all connected in some way, and in some way somehow we are all fighting different battles – internal, and external – and with me everything I’ve learned or say are more like experiences, things I’ve seen or things I’ve seen people go through. With my life, I feel like sh*t bro. I feel like I’m fighting myself, and I’m a human, I need to feel like that sometimes. It shouldn’t always be up up”.

“All of the times I’m the villain – in my story, in people’s story – everywhere I’m the villain, but when I sit and think about it I know “Nah bro, I don’t just wake up to be a villain.” I’m fighting for my life, I’m trying to make sense, I’m trying to be a better person so I really wasn’t the villain that people paint me to be or that myself is telling me. I’m not the villain.”

Why Black Sherif avoid album collabs

“I really needed to know myself and explore everything in me before I can start sharing out for people to help me tell my story. Music for me has always been very personal, like a safe haven for me to talk about my insecurities, things I can’t say outside, so to get someone on a record with me, I just feel like they can’t help me tell my story.”

“That’s why I went real solo on the album – you know the “Second Sermon (Remix)” with Burna was the only feature on this album. I want people to know my perspectives on life, to actually brief them on what I know, what I’ve seen, what I believe in, and how I’m doing. But soon, collaborations are gonna come, trust me.”

Osafo
Founder & Senior Editor