Nigerian-born artist Joseph Mbah, widely known as Boy-Jo, has recently unveiled his latest single, “Liftgate,” marking a significant milestone in his career as an afrobeats singer and songwriter. Currently based in Phoenix, AZ, Boy-Jo is rapidly gaining recognition for his innovative approach to the afrobeats genre, combining elements of pop and R&B to create a distinct and aesthetically pleasing sound.
With a natural talent for music, Boy-Jo began writing his own songs at the age of 17 and has since dedicated himself to perfecting his craft. Alongside his musical endeavors, Boy-Jo has also explored film and directing under his given name, Joseph Mbah. By the age of 19, Boy-Jo embarked on his professional career, and over the years, he has refined his musical skills through captivating show performances and visually stunning music videos. Throughout his journey, Boy-Jo has been fortunate to receive mentorship from some of the most prominent Nigerian artists, businessmen, and women in the music industry.
“Liftgate” exemplifies Boy-Jo’s relatable lyrics and strong creativity with sound, enabling him to diversify his musical style and create a captivating fusion of afrobeats, pop, and R&B. Produced by acclaimed UK Hip-Hop producer Joe Buhdha and Bakes, and mixed and mastered by Mike Cave, the single showcases Boy-Jo’s commitment to delivering an authentic and aesthetically pleasing musical experience.
Boy-Jo’s unique blend of genres allows him to stand out in the music industry, as he combines the infectious rhythms of afrobeats, the catchy melodies of pop, and the soulful elements of R&B. With his relatable lyrics and strong creative vision, Boy-Jo has crafted a sound that appeals to a wide audience, providing an aesthetically pleasing experience.