Global Afrobeats sensation CKay returns with the highly-anticipated music video for “ADDICTED,” his sultry collaboration with Nigerian neo-highlife duo, The Cavemen. Directed by the visionary Dalia Dias, known for her work on “WATAWI,” the video transports viewers to a world of warmth and allure, set within the intimate glow of a Moroccan-inspired hammam. With rich Arabian influences woven into CKay’s sound, the video takes on an atmospheric ambiance, channeling a spa-like elegance that feels both timeless and indulgent.
Shot in London, “ADDICTED” captures CKay and The Cavemen. in a magnetic exploration of attraction, anchored by cinematic visuals that showcase both artists against a palette of dimly lit, earth-toned hues. Effortlessly graceful and captivating, the models bring the song’s lyrics to life, pulling viewers into every scene with a magnetic allure. Reminiscent of iconic early 2000s R&B visuals, the video feels like a love letter to a past era while pushing Afrobeats forward into unexplored creative territory.
The release of “ADDICTED” arrives as CKay’s latest chapter in a year defined by the monumental success of his EMOTIONS album, which has already surpassed 50 million streams across platforms. Serving as one of the standout tracks, “ADDICTED” has amassed 2.5 million streams since its debut, resonating with fans for its sultry rhythm and vivid storytelling.
Dias says: I always love working with CKay because he’s easily one of my favourite artists and has a strong vision of his own. It’s always exciting to work with an artist who has a sharp creative eye and unique style! CKay possesses both of these qualities. I was thrilled to find out that the video I’d be directing was for the song ‘Addicted’ from his latest album ‘Emotions’, especially as it features The Cavemen – who I also love collaborating with. She adds, “When I heard ‘Addicted’ for the first time, I thought to myself this is one of the best collaborations to date. The sounds and artistic styles of both CKay and The Cavemen complement each other so well vocally, sonically, and stylistically! It’s a perfect record and an instant classic.”
“The energy that CKay and The Cavemen. bring to this video is magnetic,” said Dias. “We wanted to create a space that feels like fantasy yet relatable, where sensuality and nostalgia meet in a way that feels truly timeless.”
Prepare to be transported to CKay’s world of moody romance as “ADDICTED” goes live in the coming weeks, inviting fans to lose themselves in a sensory experience unlike any other.