EIB Network’s Empire FM has received the prestigious award as the Tourism-Oriented Media in the 2024 Western Regional Tourism Awards, organized by the Ghana Tourism Authority.
This year’s award ceremony organized under the theme “Celebrating Innovation and Recognizing Excellence in Ghana’s Tourism Sector”, aims to recognize, celebrate, and reward industry practitioners, individuals, corporate organizations, enterprises, and suppliers who have demonstrated excellence and commitment to the growth and development of Ghana’s tourism industry. It also seeks to promote healthy competition among operators and strengthen the relationship between the Ghana Tourism Authority and its stakeholders.
Speaking at the ceremony, the Western Regional Minister, Kwabena Okyere Darko Mensah said “Tourism in Ghana, particularly in the Western Region, presents a vital development opportunity due to the presence of appealing tourist destinations benchmarking the nation’s leisure potential. However, despite the availability of essential promotional tools like direct marketing, public relations, sales promotion, and advertising, these remain underutilized in the tourism sector, hindering effective communication with target markets.”
He therefore charged stakeholders to take to promoting their facilities ; ” adopt the use of technology to promote your facilities, manage your potential visitors and promote visibility globally. Let the world see what you offer and I can assure you the world will visit you, Tourism knows no boundaries.” Empire FM, known for its exceptional urban broadcasting niche, has also established a strong reputation as an events media entity, particularly through its flagship annual event, TadiFest.
The station’s contributions extend to regular club activations, health walks, awareness campaigns, and sporting activities, all aimed at highlighting the Western Region’s appeal.