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G33 Shares New Rap Single “Lure”


Independent hip-hop and R&B artist based in New Zealand G33 has recently unveiled an energetic rap song titled “Lure.” This track provides a glimpse into growing up in the underground scene of New Zealand and reflects G33’s personal experiences during his teenage years and early adulthood. The song derives its name from its catchy hook and serves as a pun to attract new fans.

“Lure” features a dynamic combination of a moving drum set, bass lines, and acoustic guitar, expertly produced to make the track stand out. The lyrics and energy of the song intensify in the last verse, incorporating humor and hard-hitting facts. G33 encourages listeners to stay tuned until the end for the full experience.

When writing “Lure,” G33 aimed to create something uplifting that would resonate with the younger generation. In New Zealand, a small country where many individuals share similar experiences during this period of their lives, G33 wanted to touch on subjects such as personal exposure, the dating scene, and underground street racing. However, it’s worth noting that recent laws implementing car crushing for three-strike offenders have led to a decline in underground street racing in the country.

G33, who grew up in poverty, found solace in music as a means to express his life experiences and struggles. Music has been his lifeline since his early years, and he taught himself to write, sing, and rap. His sound is characterized as real, honest, and raw, and he has remained fiercely independent throughout his career.