Fast-rising Kenyan femcee, Groovy Jo, has released her new EP, “A Groovy Affair,” marking a triumphant return to her Hip-Hop roots. After exploring softer R&B and Afro-pop influences on her previous EP, ‘Pressure,’ ‘A Groovy Affair’ showcases a diverse range of sounds, from the summer-inspired track “Neck Chain” to gritty hip-hop narratives like “I’m Back.”
Produced by versatile producers K6, Lemario, Dope-I-Mean, and Grammy-Award winning D.O. Speaks, and mixed and mastered by rapper, songwriter, and sound engineer Asum Garvey, ‘A Groovy Affair’ showcases Groovy Jo’s expressive gifts, as well as her adaptability and genre exploration tendency.
“With this EP, I’m going back to the hard-hitting raps, still pushing for female empowerment using provocative and raunchy lyrics in true Groovy Jo fashion,” said Groovy Jo. “I’m also paying homage to a few of my idols, hence the title ‘A Groovy Affair.'” She added.
Groovy Jo introduces the EP with “I’m Back,” a witty comeback statement with hard-hitting rhymes. In “Majirani,” she unapologetically calls out fake industry players and talks about upholding her values at any cost. Later, she pairs up with Fena Gitu in “64 Bars,” a playful bar-for-bar exchange, paying homage to rappers who came before her and encouraging listeners to always stand for what they believe in and remember their roots. In “Joy Kendi,” she celebrates the Kenyan content creator, talks about discouraging comments in “Attention” collaborating with meteorically-rising SA rapper Buzzi Lee, empowers women in “Neck Chain,” and finally celebrates support from friends in “To My Friends.” Other collaborators include Aurie in “On My Own.”
“I have loved every step of the way while making this tape,” said Groovy Jo. “While there were challenging times, the team I worked with supported me all through. Making and releasing music is overwhelming, but I’m quite fulfilled with this tape and I hope the audience can feel that through the music.
‘A Groovy Affair’ navigates through a spectrum of emotions, with Groovy Jo asserting her hip-hop prowess while delving into themes of love, heartbreak, and the joy of pursuing passions despite challenges. Each track is a testament to her ability to blend hard-hitting beats with introspective lyrics, creating a dynamic listening experience.
Groovy Jo promises fans exciting projects, interactive content, and more collaborations in future. As her new EP takes off, she continues to empower women through music and amplify the voices that have been silenced by oppressive and broken systems.
About Groovy Jo
Groovy Jo is an artist that uses her bold and edgy lyrics to freely express herself as an unapologetic Black woman, inspiring others to embrace their authenticity. Her vibrant energy and confidence create a lively atmosphere, particularly during her highly acclaimed live performances. Known for her clever wordplay, Groovy Jo addresses stereotypes that limit female rappers, advocating for women to assert their power and influence. Her music is a celebration of resilience, individuality, and the fearless pursuit of one’s passions.