Apple Music and Kendrick Lamar have unveiled the official trailer for the highly anticipated Apple Music Super Bowl LIX Halftime Show. The electrifying teaser confirms SZA as a special guest for Lamar’s headline performance on one of the world’s most-watched stages.
The Apple Music Super Bowl LIX Halftime Show will be broadcast live and produced by DPS, with Roc Nation and Jesse Collins serving as executive producers, and Hamish Hamilton as director. Roc Nation, as the strategic entertainment advisor, will collaborate with Lamar to deliver an unforgettable performance. The creative vision for this momentous event will be shaped by pgLang, Lamar’s creative collective.
The Apple Music Super Bowl Halftime Show has consistently set benchmarks for live performances. Last year’s show, starring Usher, became the most-watched halftime performance of all time and received three 2024 Emmy nominations, including Outstanding Variety Special (LIVE). In 2023, Rihanna’s Super Bowl LVII Halftime Show garnered five Emmy nominations and secured two wins, including Outstanding Directing For A Variety Special—a first in the history of Super Bowl Halftime Shows.
Through its multi-year partnership with the NFL and Roc Nation, Apple Music brings the Super Bowl Halftime Show to millions of fans worldwide. This celebrated collaboration elevates live music experiences, making the Halftime Show the most-watched musical event of the year. With a catalog of over 100 million songs and immersive sound powered by Spatial Audio, Apple Music continues to redefine the music experience.
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