Ghanaian superstar and Lynx entertainment signee, KiDi has earned his first ever platinum certification in India for his single “Touch It”.
According to a tweet revealed by Africa Facts Zone, the song album has received its platinum certification from Indian based record label, 9122 Record, for amassing 120,000 sales and 200M+ combined streams in India.
The song’s craze in India is evident from the millions of views that videos uploaded are generating via the #TouchItChallenge across social video sharing apps.
Top Indian influencers, celebrities and Bollywood personalities have taken up the challenge. Farah Khan, Shilpa Shetty, Malaika & Amrita Arora, Remo D’Souza, Natasa Stankovic, Gauahar Khan, Sophie Choudury, Urvashi Rautela are just a few names who have posted their videos dancing to the infectious song, who’s quirky hook line goes “shut up and bend over, let your backa do the talking over”.
In September 2021, ‘Touch it made an entry on billboard charts at number 20 on the World Digital Song Sales joining other big songs including Filter from BTS, Steady and Anoti from Wizkid, and many others.
KiDi released a reworked version of the standout single ‘TOUCH IT’ over four months ago, enlisting guest duties from revered rapper TYGA. The song is originally taken from his award-winning sophomore album ‘The Golden Boy’, which is currently the highest streamed album of all time from a Ghanaian artiste on Spotify.