Ghanaian Afrobeat sensation, King Promise, returns after his most prolific year to date – where he stormed viral charts all summer, globally with “Terminator”, and gaining UK heat with “Perfect Combi” feat. Gabzy – with his first single of 2024, “Paris” via Arista Records. Listen to “Paris” here.
“Paris” infuses elements of Amapiano into King Promise’s brand of Afrobeats, for a fun-filled, infectious track that’s sure to get the party started. Promise delivers a hook and melodies on the track that is catchy enough to play on a loop.
King Promise has developed a unique sound with an international appeal. Drawing inspiration from Ghanaian Highlife, Afrobeats, and R&B he has created a sound of his own. In 2016, his talent was first recognized with his breakout single “Thank God” followed by a string of successful singles that put him in position to be one of Ghana’s most promising musical talents. His debut album, As Promised, was released in 2019 to critical acclaim and featured international stars such as Raye and Wizkid. His following album, 5 Star, was set on an even bigger scale and featured Omah Lay, Headie One, Chance the Rapper, WSTRN to name a few. Outside music, King Promise has also used his platform for social change and to support charitable causes all across Ghana.
From humble beginnings in Nungua, Ghana now based in Accra, King Promise is an ardent storyteller inspired by life writing about love, hustling, partying, family, and moreover an irresistible blend of afro beats, highlife, hip hop, and R&B. Since first releasing music officially in 2017 via Soundcloud, Promise’s fanbase quickly began to swell as word spread and a huge buzz manifested locally. Before he knew it, his career had taken off and he now counts fans in the likes of GQ, Complex, Boiler Room, BBC Radio 1, and more. Though a humble guy not bothered by numbers, he has over 35 million streams on his top 5 tracks on Spotify alone and 2.6 million followers on his socials and claims Ghana’s most streamed album of all time with his 2019 album As Promised. With his irresistible signature crooner lyrics and palpably warm and danceable energy, King Promise is somewhat of a hidden gem outside of West Africa.
Promise hasn’t always been making music though, as in classic child-of-African-parents form he was focused mainly on finishing school and securing a degree up until a few years ago which he achieved in 2017 during his ascent. Music was never the plan that was until he jumped in on an impromptu friend’s studio session where his curiosity and raw talent were sparked in the booth – soon to be discovered by Killbeatz (Fuse ODG, Burna Boy, Wizkid, and more). At home though he still had a lush and diverse sonic upbringing. Enveloped in music from a young age where his “musichead” father inadvertently helped shape his genre and culture-spanning tastes: immersing him in everything from reggae to R&B to boybands to Ghanaian highlife, nowadays Promise finds himself pulling from and enjoying an extensive range of sounds, both in his sonics and also during his creative process. At the moment, he’s particularly feeling Ghanaian drill, the South African Amapiano scene, and collaborating with UK artists like NSG and Headie One.
Fast establishing himself as one of the most exciting African artists breaking out of the continent, on Christmas Eve 2021, his sold-out annual Promiseland Festival featuring performances from Africa and the UK’s most exciting artists including Wizkid, Kwesi Arthur, Headie One, NSG, and more A huge success and a testament to his impact and pivotal role in Accra’s cultural scene.
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