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Nike Partners With Amaarae For Its Air Force 1 “Color Of The Month” Series

Amaarae
Amaarae

Nike continues to celebrate the 40th anniversary of the Air Force 1 by bringing back the classic “Color of the Month” series of styles which features the brand’s influencer, Amaarae.

Also Read: Virgil Abloh Sneakers Auctions For $25 Million

The latest offerings of the classic silhouette feature a white-based leather upper but are offset by either red or blue accents on the Swoosh, “Nike Air” branding on the tongue and heel tab, and on the footbed. Completing the look is a white midsole and a gum rubber outsole.

Nike Color Of The Month Airforce Amaarae

The Nike Air Force 1 “Color of the Month” series was developed by Baltimore-based sneaker retailers Cinderella Shoes, Charley Rudo Sports, and Downtown Locker Room in the ’80s after Paul Blinken and Harold Rudo, the footwear buyer at the first two aforementioned retailers approached Nike with the idea of releasing new colorways of the shoe every month in the Baltimore area.

Also: Nike To Celebrate Ghana With An Air Force 1 “Little Accra” Collection

Introduced in 1982, the Air Force 1 redefined basketball footwear from the hardwood to the tarmac. It was the first basketball sneaker to house Nike Air, but its innovative nature has since taken a back seat to its status as a street icon.

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Osafo Daniel
Hey there ... I'm Osafo Daniel, a PR Specialist, Graphic/Web Designer, SEO Expert, and a Digital Media Specialist. I brand websites, news blogs, and Social Media. I index Businesses and Companies on Google Maps. Submissions to info@osafodaniel.com