Nigerian “Afrobeats Prince” Rema is ringing in the new year with a powerful statement against outside distractions. Following his epic sold-out London O2 show and the release of his critically acclaimed EP “RAVAGE,” Rema drops a captivating music video for the track “DND,” directed by the talented Meji Alabi.
The video paints a vibrant picture of Rema embracing “do not disturb mode.” In the opening scene, he confidently declares, “I don do too much Ps and Qs, right now, I go put you on DND,” setting the tone for a defiant journey of self-preservation. Boldly navigating through futuristic neon streets and mirrored landscapes, Rema shrugs off unnecessary expectations and criticisms, singing, “I dey waka without security because I shucking one shakabula inside my GLE.”
Director Meji Alabi creates a mesmerizing visual narrative that echoes Rema’s lyrical message. The scenes seamlessly blend reality and fantasy, featuring stunning cinematography, dazzling dance sequences, and symbolic imagery that reinforces the theme of shutting out the noise.
“DND” serves as a fiery conclusion to Rema’s impactful 2023. From conquering the global stage to releasing a genre-bending masterpiece, Rema has cemented his position as a leading force in music. This new music video further solidifies his artistic vision and fearless independence.