In a significant milestone for the East African music scene, Universal Music Group East Africa (UMG EA) proudly announces the signing of Rwandan artist Ariel Wayz. The dynamic musician, known for her unique sound and impactful presence, is set to take her career to new heights under the global music imprint.
Ariel Wayz has been rapidly gaining recognition for her exceptional talent, captivating voice, and ability to blend various musical genres, making her one of the region’s most exciting artists to watch. With UMG EA’s support, she is poised to broaden her reach and solidify her place as a major force in the African music industry.
“It still feels surreal. I am excited for what’s coming!” Ariel Wayz shared. “This is a huge step in my journey, and I’m thrilled to be able to share my music with the world.” With the new partnership, Ariel Wayz promises her fans a multitude of exciting projects and collaborations dotting the rest of the year. “Expect a lot of projects. A lot of collaborations,” Ariel promised, hinting that this upcoming creative phase will showcase her versatility and innovative approach to music.
When asked why Universal Music Group East Africa is the perfect fit for this phase of her career, Ariel reflected on the gravity of this moment, saying it is a dream that came at the right time. “It feels right because I have been building towards a step where I start pushing my music beyond my country. With UMG EA, I feel like I can accomplish that,” she said.
Universal Music Group East Africa, known for its dedication to nurturing and elevating African talent, is the ideal platform to amplify Ariel’s global aspirations. The signing marks a new chapter for the young artist, who is ready to make a lasting impact on the African music scene and beyond.