Today West Philly’s sensation, TOURE follows up with a new music video for “Wild Wild West” from his recent project, Life Of The Party via DOPE Records. Watch the music video for “Wild Wild West” – HERE. Stream Life Of The Party – HERE.
The visual, shot across different parts of Europe, provides an introspective look into TOURE’s life as he continues to evolve as a recording artist and level up his experiences.
Set against the backdrop of various European locations, the “Wild Wild West” music video captures TOURE’s journey as he travels the world, experiencing new adventures. The lyrics of the song candidly reflect on how far he has come in his career, with references to his growth as an artist and the opportunities that have come his way. Sampling Kehlani’s hit song, “Nights Like This,” TOURE’s lyricism takes center stage, expressing, “When I was growing up, now they say I’m blowing up. Now I’m getting motion, the money ain’t never slowing up.”
This visual follows the success of the music video for “My Raf,” another standout track from TOURE’s latest project, “Life Of The Party,” which has garnered over 2 million streams in less than a month. Praised by The Source for his unique sound and magnetic presence, TOURE continues to make a mark in the music industry.
About “Life Of The Party”:
“Life Of The Party” is a compelling project comprising 12 tracks that showcase TOURE’s agile rhymes, unwavering belief, and songwriting versatility. Opening with “Lost It All Before,” TOURE weaves block memories into an emotive soundscape, reflecting on where he’s been and where he’s headed. The project features collaborations with Grammy award-winning artist Vory, as well as Kie, YP Slumpboy, Yung Bleu, and Zoey Dollaz.
Reflecting on the release, TOURE shares, “With this project, I’m giving you turn-up energy from all the fun I’m having. Instead of using my pain to make a record, I’m using the joy. I’m done competing with the artists from my city; I’m trying to compete with the world.”
Fusing lithe vocals and percussive flows with the relentlessness of his native West Philadelphia, TOURE serves up engrossing trench tales of strife and aspiration. Dating back to the release of “Out West” in 2018, he’s oscillated between melodic bops and hammering street raps for songs that can evoke icy cool, naked vulnerability or exhilarating menace. He continues that tradition of Life of the Party, an engrossing LP that evokes reflection and hard-earned celebration. A mosaic of sounds and emotions, Life of the Party is an exhibition for agile rhymes, searing belief and songwriting versatility — a soundtrack for a come up years in the making. Growing up the son of rabid rap fans, Toure remembers being exposed to hip-hop early on. Coming of age as Philly was undergoing its own rap renaissance, TOURE found inspiration and support from artists like Meek Mill as they became soundtracks for the City of Brotherly Love. By 2016, he’d started his own rap journey with “Bubble Up,” an energetic anthem that crystallized his status as an area artist to watch. TOURE consummated his initial buzz with the release of World Toure, a 2018 mixtape that reaffirmed his knack for melodic ditties. His ascent was further aided by 2022’s Only 4 the Trenches Deluxe, Hood Poetry and All I Wanted Was Everything. It continues with Life of the Party, songs from which he’ll bring to his first-ever performance at this year’s Philadelphia Powerhouse concert. “I’m done competing with the artists from my city,” TOURE says. “I’m trying to compete with the world.”