Claiming his spot as a formidable hip-hop talent, TOURE continues his prolific streak of releasing new content. This week he dropped the music video for “My Raf” from his recent project, Life Of The Party. Listen here
Carving out his own lane with his unstoppable momentum, TOURE uses his lyrics to manifest his success. “My Raf” is a standout from his latest project Life Of The Party which has crossed over 2M streams in two weeks. In the music video, TOURE’s melodies hit hard as he croons, “Chasing my goals, I’m getting everything I’m supposed to get. Because I kept going I kept growing, I was supposed to quit.” His elevation is personified as he performs the song from different views in Milan, Italy, planting the seeds of global domination.
Life Of The Party is an engrossing project that evokes reflection and hard-earned celebration. Checking in at 12 tracks, it is an exhibition for agile rhymes, searing belief and songwriting versatility. TOURE opens with “Lost It All Before,” as he stitches block memories into an emotive soundscape for a map of where he’s been and where he’s going. Skittering across the frenetic percussion and pensive guitar of “My Raf,” he delivers a rumination on success and the isolation that usually comes with it. Then on the focus song “Lifestyle Vicious” featuring Grammy award-winning artist Vory [Beyonce, Jay Z, Kanye West, Meek Mill], his vocal tone does gymnastics as he contrasts the experiences of his ruthless past to his rich present and the intersectionality between it all. Other features on the project include Kie, YP Slumpboy, Yung Bleu, and Zoey Dollaz.
About the release, TOURE reflected, “With this project I’m giving you turn-up energy from all the fun I’m having. Instead of using my pain to make a record, I’m using the joy.” He continued to share, “I’m done competing with the artists from my city, I’m trying to compete with the world.”
Leading up to this project, TOURE took a captivating leap by collaborating with another melodious artist for the very first time on “Room 303” featuring Yung Bleu [Drake, Chris Brown, 2 Chainz] which was released to much success. Upon arrival, it permeated playlists across all streaming platforms including Most Necessary on Spotify, New In HipHop on Apple Music, Brand New Music on Amazon, Trendsetters HipHop on Pandora, and New East Coast on Tidal, amongst many more. During the chorus, Yung Bleu’s signature vibrato sensually glides over guitar-laden HitKidd production [GloRilla, Megan Thee Stallion, Gloss Up]. TOURE’s charm flows through each verse as he invites his muse back to his hotel room to romantically rekindle their flame.
This marks his third project in 11 months, pushing him to the forefront of the conversation on emerging artists to watch. In a recent interview with Talk Of The Town he shared his insights, “Independent artists, without a fanbase – I want to buy into you, you got to sell yourself. I remember the beginning of Future dropping project after project after project. That shit builds your character. Then you end up with 12 singles that you could go perform that people actually know when you put out a lot of music. When you put out one single, you go on stage, do that one song, and nobody knows the rest of your set.”
TOURE’s recent accomplishments include him being featured in Footlocker and Nike’s Philadelphia campaign celebrating 50 Years Of HipHop. He also shined in an eye-opening freestyle on Bars On I-95 showcasing his expertise with wordplay. Additionally, he achieved a sold-out headline concert at the iconic Theatre of Living Arts presented by DOPE Shows in partnership with Live Nation. Proving himself as a leading force in Philadelphia’s rap culture, he performed for 1.5 hours boasting an impressive catalog and undeniable mainstream appeal. TOURE floated through track after track including “Out West” from World Toure, “A.T.R.N.” from Only 4 The Trenches, “Game Time” from Hood Poetry, “Kisha” from ALL I WANTED WAS EVERYTHING, and closed out the show with “Federal” as the crowd roared. After attending the spectacle, Secret Philadelphia praised, “To not only bring people together like one big melting pot, but to also create that kind of vibe is downright powerful.”
The impact of his previous EP, ALL I WANTED WAS EVERYTHING, was immediate upon release, catapulting to the Top 40 on the Apple Music HipHop Albums Chart. High-profile endorsements poured in from Armani White, James Harden, Meek Mill, Tee Grizzley, Tierra Whack, Wallo267, and more applauding his unique style of storytelling from the trenches. The EP plays out like an audio map that guides you through all of TOURE’s songwriting multitudes. Tracks like “KISHA” exude swagger and confidence, while “AIN’T WANNA LEAVE” delves into raw emotion, featuring a poignant collaboration with EST Gee. His mastery of entrancing melodies glisten brilliantly over “Can I F*ck Again” as his lyrical prowess create a blueprint for pursuing an ex. Then on “I Got U” he takes inspiration from the cult-classic video game Grand Theft Auto, reflecting on his rich lifestyle with his raps.