Ghanaian radio station YFM and Apple Music are teaming up to broadcast Apple Music’s Rap Life Radio, Africa Now Radio, and The Agenda Radio on YFM every Saturday and Sunday at 2 pm starting on the 19th and 20th of November 2022.
With programming focused on entertainment and music, YFM will add Rap Life Radio presented by Ebro Darden, Apple Music’s Global Editorial Head of Hip-Hop and R&B; Africa Now Radio presented by Dadaboy Ehiz, Nigerian media personality, television presenter, and entrepreneur; and The Agenda Radio presented by Dotty, Apple Music 1 host, and Lead Cultural Curator, Black Music, UK, to their line-up of shows.
“The culture of music in Ghana is thriving and it’s so exciting to be able to work with the incredible people at YFM to make Apple Music a part of that flourishing landscape. I can’t wait for our flagship Black music shows to reach a new audience in such an exciting part of the continent,” Dotty tells Apple Music.
“Yeah! What Dotty said! We are so honoured to be featured and to help contribute to all the great vibes coming from Ghana,” said Ebro.
The impact of music on our daily existence can not be underestimated and our ability to get it to the people via this syndication proves how much Apple Music cares about the audience at a terrestrial level. I’m super pumped to connect with my Ghanaian family and looking forward to growing the culture to a wider landscape,” said Dadaboy Ehiz
“YFM, is a subsidiary of Global Media Alliance, which is located and operates in Accra on the radio frequency 107.9FM, in Kumasi on the frequency 102.5FM, and in Takoradi on the frequency 97.9FM, forming what is commonly referred to as the Y Triangle,” said Osei Kuffour, Head of YFM Triangle.
“Our target audience is Ghana’s young and youthful audience who are characterised by their imaginative, curious and ambitious nature. Over the years the Y Triangle has been able to attract massive listeners as a result of a high level of consistency since coming into existence in the year 2008. YFM employs a blend of lifestyle and entertainment shows and is the dial of choice for Ghana’s urban youth. We seek to continuously bring entertainment to the doorstep of our listeners and serve as a number one stop for the youth. It is in line with this that we are particularly excited to team up with Apple Music, and enforce our reputation in the Ghanaian market and globally,” concluded Osei Kuffour.
Weekly broadcast times on YFM will be as follows:
Africa Now Radio on Sundays (2 pm-3 pm)
Rap Life Radio on Sundays (3 pm-4 pm)
Africa Now Radio on Saturdays (3 pm-4 pm)
The Agenda on Sundays (3 pm-4 pm)
Africa Now Radio on Saturdays (6 pm-7 pm)
All three shows will be syndicated across YFM in Ghana, leveraging the radio stations’ audience and network to accelerate the acceptance and appreciation of African artists across the country.
YFM is a contemporary music radio station that targets young adults between 15 and 40 years, the first of its kind in Ghana. YFM dominates the young adult demography and it is the leader in the Ghanaian market for youth programming, music, and entertainment. YFM ranked 2nd among all English Radio Stations in Ghana in 2020, according to Geopoll. YFM is logistically present and operates on Y 107.9 FM in Accra, Y 102.5 FM in Kumasi and Y 97.9 FM in Takoradi.
About Apple Music
Apple loves music. Apple revolutionized the music experience with iPod and iTunes. Today, the award-winning Apple Music celebrates musicians, songwriters, producers, and fans with a catalog of over 90 million songs, expertly curated playlists, and the best artist interviews, conversations, and global premieres with Apple Music Radio. With original content from the most respected and beloved people in music, autoplay, time-sync lyrics, Lossless Audio, and immersive sound powered by Spatial Audio with Dolby Atmos, Apple Music offers the world’s best listening experience, helping listeners discover new music and enjoy their favorites while empowering the global artist community. Apple Music is available in over 165 countries and regions on iPhone, iPad, iPod touch, Mac, Apple Watch, Apple TV, HomePod mini, CarPlay, and online at music.apple.com, plus popular smart speakers, smart TVs, and Android and Windows devices. Apple Music is ad-free and never shares consumer data with third parties. More information is available at apple.com/apple-music.